{"title":"Modern Rugs","description":"","products":[{"product_id":"brittfurn-persisk-matta-art-deco-330-x-305","title":"Brittfurn Persian Rug Art Deco","description":"\u003cp\u003eThe Brittfurn Persian Rug Art Deco from Brittfurn. A Persian rug is a hand-knotted work with generations of tradition in every knot. The pattern tells a story – often with symbols of gardens, flowing water and eternal life. Place it where it gets the space it deserves and let it define the room.\u003c\/p\u003e\u003cp\u003eSelected by Brittfurn for its quality and timeless design.\u003c\/p\u003e","brand":"Handknutna mattor","offers":[{"title":"330 x 305","offer_id":40557124649152,"sku":"BR-P-M-ART-DECO","price":650000.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/4586\/9248\/products\/Art-Deco-matta-Persisk-1.jpg?v=1629892708"},{"product_id":"amitta-cloud-rug","title":"Amitta Cloud rug — William Yeoward","description":"\u003cp\u003eAmitta comes from one of William Yeoward's own sketches — frogspawn drifting on a pond in early summer. The abstract pattern flows freely across the neutral ground, and the result is as much texture as pattern.\u003c\/p\u003e\u003cp\u003eThe rug is hand-tufted in India in viscose with touches of wool. The viscose gives the surface a pronounced lustre that shifts with the light, while the wool lends it body. It is a rug that looks precious, and feels it underfoot.\u003c\/p\u003e\u003cp\u003eAmitta Cloud suits the living room, library or bedroom — anywhere you want something soft and light for the eye to rest on. Available in four sizes, up to 300×425 cm.\u003c\/p\u003e","brand":"William Yeoward","offers":[{"title":"160×260 cm","offer_id":53804314329435,"sku":"WYR00017X","price":17590.0,"currency_code":"SEK","in_stock":true},{"title":"200×300 cm","offer_id":53804314362203,"sku":"WYR00066X","price":24670.0,"currency_code":"SEK","in_stock":true},{"title":"250×350 cm","offer_id":53804314394971,"sku":"WYR00018X","price":34970.0,"currency_code":"SEK","in_stock":true},{"title":"300×425 cm","offer_id":53804314427739,"sku":"WYR00137X","price":50930.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/4586\/9248\/files\/amitta_-_cloud_rug.jpg?v=1786979081"},{"product_id":"amitta-slate-rug","title":"Amitta Slate rug — William Yeoward","description":"\u003cp\u003eWhen pattern, texture and colour meet this well, the result is a rug that slips into any room. Amitta Slate carries the same abstract, flowing pattern as the pale Amitta, but in a deeper slate grey that gives the floor weight.\u003c\/p\u003e\u003cp\u003eThe rug is hand-tufted in India in viscose with touches of wool. The lustre of the viscose means the grey never falls flat — it shifts between lead grey and almost silver depending on the light and where in the room you stand.\u003c\/p\u003e\u003cp\u003eSlate is the colour that makes neutral interiors interesting and colourful rooms cohesive. Lay it beneath the sofa arrangement, or let it become the cool base of a bedroom.\u003c\/p\u003e","brand":"William Yeoward","offers":[{"title":"160×260 cm","offer_id":53804314591579,"sku":"WYR00060X","price":17590.0,"currency_code":"SEK","in_stock":true},{"title":"200×300 cm","offer_id":53804314624347,"sku":"WYR00061X","price":24670.0,"currency_code":"SEK","in_stock":true},{"title":"250×350 cm","offer_id":53804314657115,"sku":"WYR00062X","price":34970.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/4586\/9248\/files\/amitta_-_slate_rug.jpg?v=1786979085"},{"product_id":"draxon-grass-rug","title":"Draxon Grass rug — William Yeoward","description":"\u003cp\u003eDraxon is timeless and almost impossible to place wrongly — short dashes in rows, like stones lined up along a beach. In this colourway, grass green shines out against slate grey and dove blue, giving the pattern both warmth and a streak of nature.\u003c\/p\u003e\u003cp\u003eThe rug is hand-tufted in India in equal parts wool and viscose. The pattern is tufted in lustrous yarns against a pure wool ground, so the dashes lift from the surface when light falls from the side.\u003c\/p\u003e\u003cp\u003eGreen is the colour that most easily ties a room together with plants, wood and natural materials. Draxon Grass works just as well beneath a sofa arrangement as in a study where the floor is allowed to lend the room energy.\u003c\/p\u003e","brand":"William Yeoward","offers":[{"title":"160×260 cm","offer_id":53804313018715,"sku":"WYR05022X","price":17590.0,"currency_code":"SEK","in_stock":true},{"title":"200×300 cm","offer_id":53804313051483,"sku":"WYR05023X","price":24670.0,"currency_code":"SEK","in_stock":true},{"title":"250×350 cm","offer_id":53804313084251,"sku":"WYR05018X","price":34970.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/4586\/9248\/files\/draxon_-_grass_rug.jpg?v=1786979076"},{"product_id":"draxon-indigo-rug","title":"Draxon Indigo rug — William Yeoward","description":"\u003cp\u003eDraxon is one of William Yeoward's most beloved rug designs — short dashes laid in rows, like stones lined up on a beach. In the indigo version, ink blue and peacock blue meet in a colour scheme that is balanced exactly as it should be.\u003c\/p\u003e\u003cp\u003eThe rug is hand-tufted in India in equal parts wool and viscose. The wool gives the matt, sturdy ground and the viscose the lustre in the pattern itself, so the dashes lift from the surface when light falls from the side.\u003c\/p\u003e\u003cp\u003eDraxon is timeless and easy to combine. It anchors a sofa arrangement just as well as it offers a soft landing beside the bed, and it happily keeps company with both patterned fabrics and restrained, plain furniture.\u003c\/p\u003e","brand":"William Yeoward","offers":[{"title":"160×260 cm","offer_id":53804310528347,"sku":"WYR00054X","price":17590.0,"currency_code":"SEK","in_stock":true},{"title":"200×300 cm","offer_id":53804310561115,"sku":"WYR00055X","price":24670.0,"currency_code":"SEK","in_stock":true},{"title":"250×350 cm","offer_id":53804310593883,"sku":"WYR00056X","price":34970.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/4586\/9248\/files\/draxon_-_indigo_rug_1cf49dac-ba79-4589-8fea-5b6bc3a07353.jpg?v=1786979070"},{"product_id":"draxon-russet-rug","title":"Draxon Russet rug — William Yeoward","description":"\u003cp\u003eDraxon is the beach of childhood: stones lined up in a row, one after another. The pattern consists of short dashes in warm russet and brick-red tones, punctuated with black — decorative and strong at the same time.\u003c\/p\u003e\u003cp\u003eThe rug is hand-tufted in India in equal parts wool and viscose. The dashes are tufted in lustrous yarns against a pure wool ground, giving the pattern relief and deepening the colours when light falls from the side.\u003c\/p\u003e\u003cp\u003eRusset is the colour of autumn and one of the most generous to decorate with. Draxon Russet warms up a room in grey and beige, and makes dark woods and leather even more beautiful.\u003c\/p\u003e","brand":"William Yeoward","offers":[{"title":"160×260 cm","offer_id":53804315738459,"sku":"WYR00019X","price":17590.0,"currency_code":"SEK","in_stock":true},{"title":"200×300 cm","offer_id":53804315771227,"sku":"WYR00067X","price":24670.0,"currency_code":"SEK","in_stock":true},{"title":"250×350 cm","offer_id":53804315803995,"sku":"WYR00020X","price":34970.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/4586\/9248\/files\/draxon_-_russet_rug.jpg?v=1786979096"},{"product_id":"fontanetta-silver-rug","title":"Fontanetta Silver rug — William Yeoward","description":"\u003cp\u003eFontanetta mirrors the structure of plumage — layer upon layer of neutral colour and texture overlapping in a pattern with no clear beginning or end. Beauty is everywhere; the eye just needs to look for it.\u003c\/p\u003e\u003cp\u003eThe rug is exquisitely hand-knotted in India from bamboo yarn. The fine knotting keeps the details crisp and gives the surface a lustre close to silk — this is the most lavish construction in the range, and you notice it both with the eye and underfoot.\u003c\/p\u003e\u003cp\u003eSilver is a colour that never goes out of fashion. Fontanetta Silver is an investment for the room that is meant to last: the living room, the dining room or the bedroom that deserves something extra.\u003c\/p\u003e","brand":"William Yeoward","offers":[{"title":"160×260 cm","offer_id":53804314952027,"sku":null,"price":34970.0,"currency_code":"SEK","in_stock":true},{"title":"200×300 cm","offer_id":53804314984795,"sku":null,"price":49970.0,"currency_code":"SEK","in_stock":true},{"title":"250×350 cm","offer_id":53804315017563,"sku":"WYR00087X","price":70970.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/4586\/9248\/files\/fontanetta_-_silver_rug.jpg?v=1786979090"},{"product_id":"onda-indigo-rug","title":"Onda Indigo rug — William Yeoward","description":"\u003cp\u003eOnda is Italian for wave, and the pattern moves in just that way — in soft bands from the deepest inky indigo, through the whole scale of blues, out towards neutral. The organic pattern gives the rug movement and makes it the dramatic centrepiece of the room.\u003c\/p\u003e\u003cp\u003eThe rug is hand-tufted in India in dense viscose yarns with touches of cotton. The viscose gives a pronounced lustre that changes with the light through the day — the colour goes from dark and velvety to almost silvery blue. The pile is dense and firm underfoot.\u003c\/p\u003e\u003cp\u003eOnda Indigo carries a room on its own. Let it lie beneath a sofa arrangement in muted tones, or in the bedroom, where blue brings out a cool elegance.\u003c\/p\u003e","brand":"William Yeoward","offers":[{"title":"160×260 cm","offer_id":53804312101211,"sku":"WYR00107X","price":18970.0,"currency_code":"SEK","in_stock":true},{"title":"200×300 cm","offer_id":53804312133979,"sku":"WYR00108X","price":25970.0,"currency_code":"SEK","in_stock":true},{"title":"250×350 cm","offer_id":53804312166747,"sku":"WYR00109X","price":38750.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/4586\/9248\/files\/wyr00109x_onda_-_indigo_rug.jpg?v=1786979065"},{"product_id":"orissa-spice-rug","title":"Orissa Spice rug — William Yeoward","description":"\u003cp\u003eOrissa takes its cue from ikat — the ancient technique in which the yarn is dyed before it is woven, giving the pattern its characteristically soft, almost blurred outlines. The technique has been refined in India and Indonesia for centuries, and the pattern carries that history.\u003c\/p\u003e\u003cp\u003eHere in a colourway of grey, sage green and warm spice tones — decorative and lavish, yet perfectly balanced. The rug is hand-knotted in India from lustrous bamboo yarn, giving the ikat pattern a depth a tufted rug cannot reach.\u003c\/p\u003e\u003cp\u003eOrissa Spice is for the room that can take, and wants, a statement on the floor. It pairs happily with muted walls, brass and dark wood.\u003c\/p\u003e","brand":"William Yeoward","offers":[{"title":"160×260 cm","offer_id":53804315541851,"sku":"WYR00110X","price":35930.0,"currency_code":"SEK","in_stock":true},{"title":"200×300 cm","offer_id":53804315574619,"sku":"WYR00111X","price":49970.0,"currency_code":"SEK","in_stock":true},{"title":"250×350 cm","offer_id":53804315607387,"sku":"WYR00112X","price":70970.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/4586\/9248\/files\/wyr00111x_orissa_-_spice_rug.jpg?v=1786979094"},{"product_id":"pebble-woad-rug","title":"Pebble Woad rug — William Yeoward","description":"\u003cp\u003ePebble is the beach in miniature: smooth stones close together, with the blue sky reflected against the sand. The pattern has neither beginning nor end, so the rug can be laid in any direction and always look right.\u003c\/p\u003e\u003cp\u003eThe rug is hand-tufted in India in viscose and wool. The viscose gives the stones their lustre and blue depth, the wool the more matt ground that makes them stand out. The combination brings the surface to life — the pattern changes character depending on where in the room you stand.\u003c\/p\u003e\u003cp\u003eWoad is the muted, almost grey-blue shade of plant-dyed indigo. It makes Pebble a rug that suits both the airy summer house and the more restrained living room of a city apartment.\u003c\/p\u003e","brand":"William Yeoward","offers":[{"title":"160×260 cm","offer_id":53804312330587,"sku":"WYR00025X","price":17590.0,"currency_code":"SEK","in_stock":true},{"title":"200×300 cm","offer_id":53804312363355,"sku":"WYR00068X","price":24670.0,"currency_code":"SEK","in_stock":true},{"title":"250×350 cm","offer_id":53804312396123,"sku":"WYR00026X","price":34970.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/4586\/9248\/files\/pebble_-_woad_rug.jpg?v=1786979069"},{"product_id":"rhoscolyn-biscuit-rug","title":"Rhoscolyn Biscuit rug — William Yeoward","description":"\u003cp\u003eRhoscolyn was born from the rippled sandbanks along the coast of North Wales. In the biscuit version, the pattern lies in warm sand tones against a lighter ground — a rug that gives a room both movement and warmth.\u003c\/p\u003e\u003cp\u003eThe rug is hand-tufted in India in viscose with touches of wool. The raised areas of the pattern are tufted in lustrous yarns against a more matt wool ground, so the sand almost seems to move as you walk past.\u003c\/p\u003e\u003cp\u003eThis rug looks just as good in a modern city apartment as in an archipelago house — anywhere pale wood, linen and natural materials need to be tied together by something warm on the floor.\u003c\/p\u003e","brand":"William Yeoward","offers":[{"title":"160×260 cm","offer_id":53804315443547,"sku":"WYR00015X","price":17590.0,"currency_code":"SEK","in_stock":true},{"title":"200×300 cm","offer_id":53804315476315,"sku":"WYR00069X","price":24670.0,"currency_code":"SEK","in_stock":true},{"title":"250×350 cm","offer_id":53804315509083,"sku":"WYR00016X","price":34970.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/4586\/9248\/files\/rhoscolyn_-_biscuit_rug.jpg?v=1786979092"},{"product_id":"rhoscolyn-cloud-rug","title":"Rhoscolyn Cloud rug — William Yeoward","description":"\u003cp\u003eRhoscolyn is drawn from the sandbanks along the coast of North Wales — the rippled patterns the water leaves behind when the tide has gone out. In the cloud version, the pattern is tone on tone, cloud on cloud, making the rug discreet but never dull.\u003c\/p\u003e\u003cp\u003eThe rug is hand-tufted in India in viscose with touches of wool. The viscose catches the light in the raised areas of the pattern while the wool ground holds back, and it is that contrast that gives the surface depth.\u003c\/p\u003e\u003cp\u003eThe pale grey-white palette makes Rhoscolyn Cloud easy to live with. It suits modern rooms, the summer house by the sea and the living room where you want calm underfoot.\u003c\/p\u003e","brand":"William Yeoward","offers":[{"title":"160×260 cm","offer_id":53804314788187,"sku":"WYR00033X","price":17590.0,"currency_code":"SEK","in_stock":true},{"title":"200×300 cm","offer_id":53804314820955,"sku":"WYR00034X","price":24670.0,"currency_code":"SEK","in_stock":true},{"title":"250×350 cm","offer_id":53804314853723,"sku":"WYR00035X","price":34970.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/4586\/9248\/files\/rhoscolyn_-_cloud_rug.jpg?v=1786979089"},{"product_id":"farskinn-cloud-matta","title":"Cloud Carpet","description":"\u003cp\u003eThe Cloud Rug from Brittfurn. A modern rug with a contemporary design language. It defines a zone in the room and ties the furnishings together. Choose a size that lets the front legs of the sofa rest on the rug for a cohesive feel.\u003c\/p\u003e\u003cp\u003eSelected by Brittfurn for its quality and timeless design.\u003c\/p\u003e","brand":"Handknutna mattor","offers":[{"title":"White","offer_id":46790345359707,"sku":"Cloud-01","price":130000.0,"currency_code":"SEK","in_stock":true},{"title":"Black","offer_id":46790345392475,"sku":"Cloud-02","price":130000.0,"currency_code":"SEK","in_stock":true},{"title":"Light grey","offer_id":46790345425243,"sku":"Cloud-03","price":130000.0,"currency_code":"SEK","in_stock":true},{"title":"Steel","offer_id":46790552977755,"sku":"Cloud-04","price":130000.0,"currency_code":"SEK","in_stock":true},{"title":"Walnut","offer_id":46790553010523,"sku":"Cloud-05","price":130000.0,"currency_code":"SEK","in_stock":true},{"title":"Pink","offer_id":46790553043291,"sku":"Cloud-06","price":130000.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/4586\/9248\/files\/Designmatta---250x350-cm---Farskinn-Nya-Zeeland---Lang-lugg-1676368005_1080x_a2655ef1-c06b-4d33-997d-1652d8659239.jpg?v=1685615818"},{"product_id":"atacama-sand-rug","title":"Atacama Sand rug — William Yeoward","description":"\u003cp\u003eAtacama Sand takes its colour palette from one of the driest places on earth — the Atacama Desert in northern Chile. Pale stone, soft sandy beige and deeper earthy browns meet here in a calm, desert-like landscape that spreads out across the floor. The rug is serene from a distance and full of life up close.\u003c\/p\u003e\u003cp\u003eIt is hand-knotted in India from a blend of wool, jute and cotton. The rawer character of the jute offsets the softness of the wool and gives a distinct, tactile texture that catches the light differently depending on where in the room you stand. It is the kind of rug that warms a pared-back room without taking over.\u003c\/p\u003e\u003cp\u003eAtacama Sand works just as well as a calm foundation beneath a sofa arrangement as it does in the bedroom, where the earthy palette sits happily alongside linen, wood and natural materials.\u003c\/p\u003e","brand":"William Yeoward","offers":[{"title":"160×260 cm","offer_id":53804311642459,"sku":null,"price":19970.0,"currency_code":"SEK","in_stock":true},{"title":"200×300 cm","offer_id":53804311675227,"sku":null,"price":28840.0,"currency_code":"SEK","in_stock":true},{"title":"250×350 cm","offer_id":53804311707995,"sku":null,"price":41590.0,"currency_code":"SEK","in_stock":true},{"title":"300×425 cm","offer_id":53804311740763,"sku":null,"price":60840.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/4586\/9248\/files\/atacama-sand-rug-250x350_2.jpg?v=1786979060"},{"product_id":"kala-cloud-matta","title":"Kala Cloud rug — William Yeoward","description":"\u003cp\u003eKala Cloud is an interplay of geometry and texture. Straight lines meet softly curving forms in a composition that is balanced rather than strict — assured in expression, but never hard. The pale grey-beige palette makes the pattern a quiet graphic foundation for the room.\u003c\/p\u003e\u003cp\u003eThe rug is hand-knotted in India from fine wool with touches of cotton. Every knot is tied by hand, giving a dense, durable surface with a full feel underfoot. The wool has a natural lustre and an ability to age beautifully — it only gets better with the years.\u003c\/p\u003e\u003cp\u003eKala Cloud suits the modern living room where the furniture does the talking and the floor holds the whole together. It is available in four sizes, up to 300×425 cm for truly large rooms.\u003c\/p\u003e","brand":"William Yeoward","offers":[{"title":"160×260 cm","offer_id":53804311806299,"sku":null,"price":20970.0,"currency_code":"SEK","in_stock":true},{"title":"200×300 cm","offer_id":53804311839067,"sku":null,"price":29970.0,"currency_code":"SEK","in_stock":true},{"title":"250×350 cm","offer_id":53804311871835,"sku":null,"price":43860.0,"currency_code":"SEK","in_stock":true},{"title":"300×425 cm","offer_id":53804311904603,"sku":null,"price":64970.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/4586\/9248\/files\/kala-rug-250x350cm_1.jpg?v=1786979062"},{"product_id":"shanti-cloud-matta","title":"Shanti Cloud rug — William Yeoward","description":"\u003cp\u003eShanti means peace in the Buddhist tradition, and the name says most of what there is to say about this rug. From a distance it is a plain neutral, but its whole expression is built on texture: the pile varies in height and direction so that the surface shifts in the light and creates a quiet depth.\u003c\/p\u003e\u003cp\u003eThe rug is loom-knotted from wool and viscose. The wool provides body and warmth, the viscose the discreet lustre that makes the pattern emerge from nothing. The result is tactile in a way that is hard to capture in a photograph — this is a rug you want to walk on barefoot.\u003c\/p\u003e\u003cp\u003eShanti Cloud is a safe choice when the room already has pattern in its fabrics or wallpapers and the floor needs to be the calm point. Available in four sizes.\u003c\/p\u003e","brand":"William Yeoward","offers":[{"title":"160×260 cm","offer_id":53804311970139,"sku":null,"price":17590.0,"currency_code":"SEK","in_stock":true},{"title":"200×300 cm","offer_id":53804312002907,"sku":null,"price":24670.0,"currency_code":"SEK","in_stock":true},{"title":"250×350 cm","offer_id":53804312035675,"sku":null,"price":34970.0,"currency_code":"SEK","in_stock":true},{"title":"300×425 cm","offer_id":53804312068443,"sku":null,"price":50930.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/4586\/9248\/files\/shanti_-_cloud_rug.jpg?v=1786979063"},{"product_id":"kashan-cloud-matta","title":"Kashan Cloud rug — William Yeoward","description":"\u003cp\u003eKashan Cloud takes its inspiration from classic parquet floors — a grid of elongated fields laid in alternating directions so that the surface constantly breaks the light. It is a sophisticated pattern that gives the room structure without competing with the furniture.\u003c\/p\u003e\u003cp\u003eThe rug is finely hand-knotted in India from bamboo yarn, a material with an exceptional lustre that comes close to silk in feel. The dense knotting keeps the pattern razor-sharp and the surface silky smooth — this is the most lavish of William Yeoward's rug constructions.\u003c\/p\u003e\u003cp\u003eThe neutral palette of beige and grey makes Kashan Cloud easy to live with. It lifts a living room in calm tones and works just as well in a dining room, where the crisp geometry frames the table.\u003c\/p\u003e","brand":"William Yeoward","offers":[{"title":"160×260 cm","offer_id":53804312199515,"sku":null,"price":35930.0,"currency_code":"SEK","in_stock":true},{"title":"200×300 cm","offer_id":53804312232283,"sku":null,"price":49970.0,"currency_code":"SEK","in_stock":true},{"title":"250×350 cm","offer_id":53804312265051,"sku":null,"price":70970.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/4586\/9248\/files\/wyr05045x_kashan_-_cloud_rug.jpg?v=1786979067"},{"product_id":"coralia-indigo-matta","title":"Coralia Indigo rug — William Yeoward","description":"\u003cp\u003eCoralia is one of the house's true signature patterns — an organic, coral-like structure that branches out across the entire surface. Here it comes in a deep indigo that gives the classic pattern new weight and makes the rug the natural centrepiece of the room.\u003c\/p\u003e\u003cp\u003eThe rug is hand-tufted in India. The pattern itself is raised in shimmering viscose and meets a loop-pile ground of pure wool, giving both depth of colour and a clear difference in texture between pattern and ground. It is that contrast that brings Coralia to life in the light.\u003c\/p\u003e\u003cp\u003eAvailable in three rectangular sizes and as an oval — the oval version is especially beautiful beneath a round dining table or in a hallway, where it softens straight walls.\u003c\/p\u003e","brand":"William Yeoward","offers":[{"title":"160×260 cm","offer_id":53804312658267,"sku":null,"price":17590.0,"currency_code":"SEK","in_stock":true},{"title":"200×300 cm","offer_id":53804312691035,"sku":null,"price":24670.0,"currency_code":"SEK","in_stock":true},{"title":"250×350 cm","offer_id":53804312723803,"sku":null,"price":34970.0,"currency_code":"SEK","in_stock":true},{"title":"250×350 cm Oval","offer_id":53804312756571,"sku":null,"price":33970.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/4586\/9248\/files\/coralia-rug-250x350_1_1.jpg?v=1786979072"},{"product_id":"karahan-duck-egg-matta","title":"Karahan Duck Egg rug — William Yeoward","description":"\u003cp\u003eKarahan is a modern interpretation of the kilims woven by hand by the artisans of Malatya in Anatolia. The stripes are irregular and richly textured — a quiet rhythm of linen beige, biscuit brown, duck egg blue and soft teal against a pale, greyish-white ground.\u003c\/p\u003e\u003cp\u003eThe rug is hand-tufted in India from a blend of wool and viscose. The wool carries the texture and the viscose gives the lighter stripes their discreet lustre, so the pattern changes with the daylight.\u003c\/p\u003e\u003cp\u003eStripes are the simplest way to make a room feel longer and calmer. Karahan Duck Egg works particularly well in living rooms with pale walls, and in the bedroom, where the cool blue tone is joined by linen and wood.\u003c\/p\u003e","brand":"William Yeoward","offers":[{"title":"160×260 cm","offer_id":53804312789339,"sku":null,"price":17590.0,"currency_code":"SEK","in_stock":true},{"title":"200×300 cm","offer_id":53804312822107,"sku":null,"price":24670.0,"currency_code":"SEK","in_stock":true},{"title":"250×350 cm","offer_id":53804312854875,"sku":null,"price":34970.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/4586\/9248\/files\/wyr05106x-karahan---duck-egg-250x350-rug_1.jpg?v=1786979073"},{"product_id":"sanganer-duck-egg-matta","title":"Sanganer Duck Egg rug — William Yeoward","description":"\u003cp\u003eSanganer in Rajasthan has been printing fabric by hand since the 1500s — small, precise patterns in plant dyes such as indigo, turmeric and pomegranate on a white ground. This rug borrows both the rhythm and the cool blue colour of that tradition.\u003c\/p\u003e\u003cp\u003eThe rug is finely hand-knotted in India from bamboo yarn. The dense knotting is needed to keep the small pattern crisp, and the bamboo yarn gives a lustre and depth close to silk. The surface is cool and silky underfoot.\u003c\/p\u003e\u003cp\u003eThe pale ground makes Sanganer Duck Egg easy to place. It lifts a living room in white and beige, and is perfect in a dining room where the pattern can be seen around the table.\u003c\/p\u003e","brand":"William Yeoward","offers":[{"title":"160×260 cm","offer_id":53804312920411,"sku":null,"price":36770.0,"currency_code":"SEK","in_stock":true},{"title":"200×300 cm","offer_id":53804312953179,"sku":null,"price":51970.0,"currency_code":"SEK","in_stock":true},{"title":"250×350 cm","offer_id":53804312985947,"sku":null,"price":74970.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/4586\/9248\/files\/sanganer_-_duck_egg_rug.jpg?v=1786979075"},{"product_id":"kalika-sage-matta","title":"Kalika Sage rug — William Yeoward","description":"\u003cp\u003eWilliam Yeoward has always had a fondness for both stripes and spots — Kalika combines the two. Circles of pure wool line up in irregular stripes in harmonious tones of moss, forest green, dove grey and granite.\u003c\/p\u003e\u003cp\u003eThe rug is hand-tufted in India from wool with touches of cotton. The pile of the circles sits higher than the ground, making the pattern perceptible underfoot and giving the surface a play of shadow that changes with the light. It is an unusually tactile rug.\u003c\/p\u003e\u003cp\u003eSage is the muted green that suits almost any home. Kalika Sage brings a quiet pattern to the living room without taking space from the furniture, and works beautifully in a bedroom meant to feel calm.\u003c\/p\u003e","brand":"William Yeoward","offers":[{"title":"160×260 cm","offer_id":53804313117019,"sku":null,"price":17590.0,"currency_code":"SEK","in_stock":true},{"title":"200×300 cm","offer_id":53804313149787,"sku":null,"price":24670.0,"currency_code":"SEK","in_stock":true},{"title":"250×350 cm","offer_id":53804313182555,"sku":null,"price":34970.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/4586\/9248\/files\/kalika_-_sage_rug.jpg?v=1786979078"},{"product_id":"draxon-cloud-matta","title":"Draxon Cloud rug — William Yeoward","description":"\u003cp\u003eDraxon Cloud is the palest version of the house's most versatile rug pattern. Short dashes are laid in rows in tones of misty grey, beige and bone white — a pattern that is there without being noticed, and that makes the room feel airier.\u003c\/p\u003e\u003cp\u003eThe rug is hand-tufted in India from equal parts wool and viscose. The viscose gives the dashes a soft lustre against the more matt wool ground, and that difference in texture is what holds the look together when the palette is so restrained.\u003c\/p\u003e\u003cp\u003eThis one answers a common question in the shop: a rug that works when the room already has a lot going on — patterned fabrics, paintings, wallpaper. Draxon Cloud calms the floor and lets everything else speak.\u003c\/p\u003e","brand":"William Yeoward","offers":[{"title":"160×260 cm","offer_id":53804313215323,"sku":null,"price":17590.0,"currency_code":"SEK","in_stock":true},{"title":"200×300 cm","offer_id":53804313248091,"sku":null,"price":24670.0,"currency_code":"SEK","in_stock":true},{"title":"250×350 cm","offer_id":53804313280859,"sku":null,"price":34970.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/4586\/9248\/files\/draxon_-_cloud_rug.jpg?v=1786979079"},{"product_id":"coralia-silver-matta","title":"Coralia Silver rug — William Yeoward","description":"\u003cp\u003eCoralia is the house's organic signature pattern — a coral-like structure that branches out across the entire surface. In the silver version the pattern is raised in shimmering viscose against a loop-pile ground of pure wool, a combination that gives the light something to play against.\u003c\/p\u003e\u003cp\u003eThe rug is hand-tufted in India and available in round and oval shapes. Round rugs are underrated: they soften square rooms, work perfectly beneath a round dining table and give a hallway or stairwell a natural focal point.\u003c\/p\u003e\u003cp\u003eThe silver-grey colour is neutral but never flat. Coralia Silver suits both the light, serene room and the darker, more dramatic one — it simply lifts what is already there.\u003c\/p\u003e","brand":"William Yeoward","offers":[{"title":"200 cm Rund","offer_id":53804314460507,"sku":null,"price":17590.0,"currency_code":"SEK","in_stock":true},{"title":"250 cm Rund","offer_id":53804314493275,"sku":null,"price":24670.0,"currency_code":"SEK","in_stock":true},{"title":"250×350 cm Oval","offer_id":53804314526043,"sku":null,"price":33970.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/4586\/9248\/files\/coralia_-_silver_250cm_circular_rug_1.jpg?v=1786979083"},{"product_id":"onda-charcoal-matta","title":"Onda Charcoal rug — William Yeoward","description":"\u003cp\u003eOnda means wave, and the pattern moves in exactly that way — in soft bands from the deepest black, through the whole scale of greys, out towards neutral. It is a dramatic floor that gives the room direction and movement.\u003c\/p\u003e\u003cp\u003eThe rug is hand-tufted in India in dense viscose yarns with touches of cotton. The viscose gives a lustre that changes through the day: dark and velvety against the light, almost silver-grey when the sun is on it. The pile is dense and sturdy.\u003c\/p\u003e\u003cp\u003eOnda Charcoal is a natural choice for the more pared-back, architectural room — black, grey and metal — but works just as well as a contrast to pale furniture and oak floors.\u003c\/p\u003e","brand":"William Yeoward","offers":[{"title":"160×260 cm","offer_id":53804314689883,"sku":null,"price":18970.0,"currency_code":"SEK","in_stock":true},{"title":"200×300 cm","offer_id":53804314722651,"sku":null,"price":25970.0,"currency_code":"SEK","in_stock":true},{"title":"250×350 cm","offer_id":53804314755419,"sku":null,"price":38750.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/4586\/9248\/files\/onda_-_charcoal_rug.jpg?v=1786979086"},{"product_id":"sabil-sage-matta","title":"Sabil Sage rug — William Yeoward","description":"\u003cp\u003eSabil means path, way or trail — a fitting name for William Yeoward's new design for autumn 2026. The pattern is a grid of softly rounded fields resting on a sand-coloured ground, with small pale strokes that break the rhythm and draw the eye across the surface. The colour is sage, the muted grey-green that suits almost any room.\u003c\/p\u003e\u003cp\u003eThe whole point of Sabil lies in the yarns. The ground is woven in a finer, more tightly twisted yarn, while the pattern is tufted in a thicker, fluffier yarn with a higher pile. The difference in height and texture gives the rug an almost vintage character and a tangible relief underfoot. Hand-tufted in India in 100 % pure wool.\u003c\/p\u003e\u003cp\u003eSabil Sage is a graphic yet understated floor for the living room, and looks especially good alongside pale wood, linen and rattan.\u003c\/p\u003e","brand":"William Yeoward","offers":[{"title":"160×260 cm","offer_id":53861564449115,"sku":null,"price":17590.0,"currency_code":"SEK","in_stock":true},{"title":"200×300 cm","offer_id":53861564481883,"sku":null,"price":24670.0,"currency_code":"SEK","in_stock":true},{"title":"250×350 cm","offer_id":53861564514651,"sku":null,"price":35350.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/4586\/9248\/files\/sabil_-_sage_250x350cm_rug.jpg?v=1787394513"},{"product_id":"sabil-rust-matta","title":"Sabil Rust rug — William Yeoward","description":"\u003cp\u003eSabil means path, way or trail, and the name suits William Yeoward's new design for autumn 2026. A grid of softly rounded fields rests on a sand-coloured ground, broken by small pale strokes that give the pattern movement. In the rust colourway the fields come in rust brown and oxblood — warm, mature and considerably more dramatic than its lighter sister, Sage.\u003c\/p\u003e\u003cp\u003eThe secret lies in the yarns. The ground is woven in a finer, more tightly twisted yarn, while the pattern is tufted in a thicker, fluffier yarn with a higher pile. The contrast in height and texture gives the rug an almost vintage character and a distinct relief underfoot. Hand-tufted in India in 100 % pure wool.\u003c\/p\u003e\u003cp\u003eSabil Rust warms up a room in beige and grey and makes dark woods, leather and brass look even more beautiful. Lay it beneath the seating group or in the dining room, where it can carry the colour of the room.\u003c\/p\u003e","brand":"William Yeoward","offers":[{"title":"160×260 cm","offer_id":53861564547419,"sku":null,"price":17590.0,"currency_code":"SEK","in_stock":true},{"title":"200×300 cm","offer_id":53861564580187,"sku":null,"price":24670.0,"currency_code":"SEK","in_stock":true},{"title":"250×350 cm","offer_id":53861564612955,"sku":null,"price":35350.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/4586\/9248\/files\/sabil_-_rust_250x350cm_rug.jpg?v=1787394515"}],"url":"https:\/\/tavquorxelmi.shop\/en\/collections\/moderna-mattor.oembed","provider":"Brittfurn","version":"1.0","type":"link"}